WhatsApp Business API

User Initiated Conversation (UIC)

A conversation that initiates in response to a user message.

Whenever a business replies to a user within the 24 hour service that message will be associated with a user- initiated conversation.

Businesses can send free-form messages within this 24 hour customer service window.

Business Initiated Conversation(BIC)

A conversation that initiates from a business sending a user a message outside the 24 hour customer service window.

A WhatsApp session lasts for 24 hours after you receive the last inbound message from the user.

Within this 24 hours session window – you can intervene in the chat and send any message to the users without any restrictions or message approval.

Outside this 24 hours session window – you can only send the users a pre-approved template message.

Facebook Business Verification

Start Verification through the “Security Center” tab in your Facebook Business Account.

New Mobile Number

It’s better to go for a new number, make sure you don’t Install any Whatsapp App on that number.
If you wish to get an old number on the API, the existing WhatsApp Accounts have to be DELETED from the same (if exist).

WhatsApp is designed for personal chatting, voice/video calls, and everyday communication between individuals.

WhatsApp Business App is built for small businesses to manage customer chats, auto-replies, and product catalogs from a single phone.

WhatsApp Business API is made for medium to large companies to automate notifications, integrate CRM systems, and handle bulk customer conversations.

Convert Leads to Paying Customers via Automated Notifications.

Broadcast the Promotional Offers, New Product Launches, etc. and get 7x better results compared to SMS / Emails.

Support customers by outsourcing simple customer requests and queries to a WhatsApp-powered chatbot or digital assistant.

Engage 24×7 via Smart WhatsApp Chatbot & Multi-Agent Live Chat Support.

Why WhatsApp Business API for your Business

Using the WhatsApp Business API helps companies communicate with customers on a platform they already trust and use daily. With automation, you can send instant replies, notifications, and updates without manual effort. It improves customer support through real-time messaging and faster issue resolution. Businesses can send order confirmations, reminders, and promotional messages securely. The API allows integration with CRM, chatbots, and existing business systems. It builds stronger customer relationships through personalized communication.
Trusted by global brands like WhatsApp, it ensures reliability and scalability. Overall, it increases engagement, response rate, and business growth efficiently.

Broadcast Promotional, Offers, New Product Launches, Webinar Reminders, Payment Reminder Messages, etc. up to 100,000+ users in a single click.

Simply import contacts in a CSV file and launch a WhatsApp Broadcast.

Use combination of Tags, Attributes & many other parameters to set your Target Audience for a WhatsApp Broadcast.

Outside the 24 hours session window – you can only send Pre-approved Template Messages.

Each Template Message has to be approved by Whatsapp.

Whatsapp Approves promotional offers, coupon codes, updates, notifications & transactional messages.

You can also send Pre-Approved Template Messages by importing a CSV file in the AiSensy Contacts Section.

Image Not Link Share details of your Products, Courses & Services to your leads and drive instant interest and Conversions via Clickable Buttons.

Send images, videos, PDFs along with the Product Messages for better conversions.

Send Payment Reminder, Event Updates, Status Updates to drive users to the Payment Portals and Events instantly.

Send them relevant CTA (Call to Action) buttons for better CTRs : 35-60%

Solve for Support using Multi-Agent Live Chat Dashboard.

Automate your Product Discoveryflow and Customer Support Queries using NLP-based Dialogflow Chatbots.

Qualifyleads on multiplelevels and conversation stages Automatically / Manually using Attributes

Assign Tags to Leads for quick references which helps to run targetted WhatsApp Campaigns.

Interested customers can eventually add products they’re interestedinto their carts and shop right from WhatsApp .

Through your product catalogue, current (and potential) customers can have quick access to your offerings and see the products’ pictures and prices.

Showcase your products via a product catalogue

Whatsapp Business – Catalogue Feature

WhatsApp Business Catalogue helps businesses present their products in a clean, organized format within chats. Customers can quickly explore items, compare options, and get details without visiting a website. It reduces the buying journey and keeps everything inside one platform. Businesses can share catalogues instantly during conversations to increase interest and conversions. The feature also builds trust by showing clear images and product information. Overall, it simplifies selling and improves customer interaction through a familiar messaging experience.

Conversational AI Role with WABA

WhatsApp Business API with Conversational AI enables businesses to automate customer interactions in real time. AI-powered chatbots can answer queries, provide product details, and assist users 24/7 without manual support. It improves response speed and reduces workload for support teams. Businesses can deliver personalized messages based on user behavior and preferences. This creates a smooth and engaging communication experience for customers. Overall, Conversational AI with WABA helps brands scale support, increase efficiency, and enhance customer satisfaction.

Fetch your Address/Location via AI Bot

Payment Gateway Integration

Reports Tracking & Retarget Them via WABA

Loyalty/Offers can be shown to exclusive premiumcustomers

Conversational AI + WABA as a Smart Business Solution

Combining Conversational AI with the WhatsApp Business API enables businesses to automate customer conversations, deliver instant support, and personalize interactions at scale. Powered by intelligent chatbots and automation, companies can handle inquiries, send notifications, and nurture leads efficiently while improving customer experience on platforms owned by Meta Platforms. This solution reduces response time, increases engagement, and drives better conversions through real-time communication.

With Click-to-Whatsapp advertising, you can add a “Send Message” button to your ads on Facebook or Instagram that opens a conversation in WhatsApp. This way, customers can start a WhatsApp chat with your company by clicking on the button in your ad.

These ads can be displayed on social media platforms like Facebook or Instagram. When buyers click on the ad, it will open up a new chat with you. Here’s what the interaction with a click-to- WhatsApp ad looks like: